The official website of Weber®

Are you a professional?
We’ve got just what you’re looking for.

STAND OUT FROM THE COMPETITION,
EXPAND YOUR MARKETS,
DEVELOP YOUR DISTRIBUTION NETWORK

Leading Barbecue brand, Weber is synonym with shared emotions, lasting memories with friends and family and delicious food.

By choosing Weber for your trade marketing campaigns, you are opting for a premium brand committed to providing an unparalleled culinary experience.

Looking for a marketing partner? Weber is right by your side!

Download the brochure

BUDWEISER & Weber
“BRING YOUR BUDS”

AB-InBev group was looking for a partner to help them amplify a trade marketing campaign, aimed at young urbans, in grocery retail across 3 countries.

Weber was the ideal partner selected by AB-InBev.
Weber was looking to promote its electric barbecues to an urban audience by finding a partner able to reach young urbans.

The collaboration between the two strong brands, helped by a strong product proposition, created a powerful synergy for the Weber & Budweiser "Bring your Buds" campaign.

In France, this trade marketing campaign earned Weber and Budweiser two awards in the “retail media” category:

  • “Trade marketing” award
  • “Special jury” award
Download the business case

OUR OFFERS FOR MARKETING CAMPAIGNS

EXPAND THE REACH OF YOUR MARKETING CAMPAIGNS

What about reaching a wider audience to boost your business?

Gift vouchers, barbecues from £/€100, cookery courses at the Grill Academy, and more…

Weber offers a wide range of gifts and bespoke solutions for your end consumers.

Weber can assist and support you with:

  • advertising materials,
  • shared communication campaigns,
  • in-store POS or events.

Leverage Weber’s expertise and brand awareness to cook up your own bespoke campaigns!

STIMULATE YOUR MARKETING CHANNELS

Looking for a way to maximize engagement amongst your partners and distributors?

Gifting a Weber barbecue is a great to strengthen business relationships.

Challenges, competitions, draws, business gifts, events... A Weber barbecue, accessory, or experience via the Grill Academy and its catering service or cookery courses makes for a mouth-watering prize!

It is all about better engaging with your retail partners, agencies, customers. Want to go a step further? What about setting up a co-branding campaign with Weber? Let’s join forces to promote your expertise!

NEWs

weber X HARLEY DAVIDSON

Weber and Harley Davidson teamed up for a retention marketing campaign aimed at members of the Harley Davidson HOG club: Harley Owners Group.

The two brands of globally recognized expertise have teamed up to offer HOG members unrivaled benefits to boost the community's engagement. This collaboration allowed Harley Davidson to benefit from the association of two strong brands sharing the same values. By joining forces, these iconic brands offered their customers a unique experience combining Harley Davidson’s exceptional style and quality with Weber’s grilling expertise.

WHAT ARE YOU WAITING FOR?

Download the brochure and success stories

Here are a few ideas to give you a taste of what we can do together:

Build special offers, promotions, in-store POS displays, product demonstrations, communication materials, and much more…

Organize a customized competition and offer contestants an unforgettable experience.

Advice, support, communication, implementation... Let’s join forces to promote your know-how!

Discover all our offers in our brochure, as well as our success stories!

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